1. General information

When you use this website, various personal data are collected and processed. Personal data is data that can be used to personally identify you.

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

By using this website, you consent to the collection and processing of your personal data, both domestically and internationally, as described in this privacy policy.

The privacy policy published on this website at the time of use applies to your use of this website. If you wish to enter into separate contractual agreements with us regarding data protection in relation to our products and services, please contact us separately at the address provided in section 2 below.

2. Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator: Localmedia GmbH 
Fischmarktstrasse 4
8640 Rapperswil
Switzerland

Telephone: 055 210 90 33
Email: info@localmedia.ch

Should you have any questions or concerns regarding data protection, you can contact us at any time at this address.

3. How do we collect your data?

3.1 General Data Collection

Your data is collected in two ways: firstly, when you provide it to us, for example, by entering information into a contact form; and secondly, automatically by our IT systems when you visit our website. This primarily includes technical data such as your internet browser, operating system, and the time of your visit. Please refer to section 7 below for details on the technical collection and use of data through cookies, analytics tools, and third-party plugins.

When you submit inquiries to us via our contact form, the information you provide, including your contact details, will be stored by us for the purpose of processing your inquiry and for any follow-up questions. If you send us personal data of third parties, please ensure that the data subject has given their consent.

The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to storage or the purpose for storing the data no longer applies (e.g. after your request has been processed).

Mandatory legal provisions – in particular retention periods – remain unaffected.

3.2 Registration on this website

You can register on our website to use additional features and place orders. We use the data you provide only for the purpose of providing the specific offer or service for which you registered. All required information requested during registration must be provided in full. Otherwise, we will reject your registration.

For important changes, such as changes to the scope of services or technically necessary changes, we will use the email address you provided during registration to inform you.

The data entered during registration is processed based on your consent (Art. 6 (1) (a) GDPR). You can revoke your consent at any time. To do so, simply send us an informal email. The legality of any data processing already carried out remains unaffected by the revocation.

The data collected during registration will be stored by us for as long as you are registered on our website and will be deleted thereafter. Statutory retention periods remain unaffected.

3.3 Data transfer upon conclusion of a contract for online shops, retailers and shipping companies

We only transfer personal data to third parties if this is necessary for the performance of the contract, for example, to the company entrusted with delivering the goods or the credit institution responsible for processing payments. Data will not be transferred to any other party, or only if you have expressly consented to such transfer. Your data will not be passed on to third parties without your express consent, for example, for advertising purposes.

The legal basis for data processing is Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures.

4. What do we use your data for?

We use your data exclusively for the purposes described in this privacy policy, namely to market and provide products or services, to answer your inquiries via contact form, or to send you the newsletters you have subscribed to. Some data is collected to ensure the website functions correctly. Data generated during your use of the website may also be used to analyze your user behavior. Please refer to section 7 below for details on the technical collection and use of data through cookies, analytics tools, and third-party plugins.

5. What rights do you have regarding your data?

5.1 Rights of data subjects

Under applicable legal provisions, you have the right at any time to obtain information free of charge about your stored personal data, its origin and recipients and the purpose of the data processing, and, if applicable, a right to rectification, blocking or erasure of this data.

5.2 Right of appeal

Furthermore, in the event of data protection violations, you have the right to pursue legal action and to lodge a complaint with the competent supervisory authority. The competent supervisory authority for data protection in the Switzerland has the Federal Data Protection and Information Commissioner (FDPIC).

5.3 Revocation of consent

Some data processing operations are only possible with your explicit consent, such as sending the newsletter described in section 8 below. You can revoke your consent at any time. An informal notification by email to us is sufficient for this purpose.

The lawfulness of data processing carried out before the withdrawal of consent remains unaffected by the withdrawal. 5.4 GDPR

Although we are a Swiss company and therefore subject to Swiss data protection law, we strive to comply with the standards of the EU General Data Protection Regulation (“GDPR”), which came into force on May 25, 2018, for users from the EU.

Should you be able to assert special data subject rights under the GDPR or have any other related concerns, please contact us at the address given in point 2 above.

6. Technical and organizational measures

This website uses SSL/TLS encryption for security reasons and to protect the transmission of confidential information, such as orders, payments by post or credit card, or inquiries that you send to us as the website operator. You can recognize an encrypted connection by the fact that the browser's address bar changes from "http://" to "https://" and by the padlock symbol in your browser's address bar.

If SSL or TLS encryption is activated, the data you send to us cannot be read by third parties.

However, we would like to point out that data transmission on the internet (e.g., when communicating via email) can have security vulnerabilities. Complete protection of data against access by third parties is not possible.

7. Cookies, analytics tools and third-party plug-ins

When you visit our website, personal data and your browsing behavior may be statistically analyzed by third-party providers abroad. This is done primarily using cookies and so-called analytics programs and plug-ins.

In some cases, you can prevent such data collection and processing through technical settings. Please note, however, that in this case some of the website's functions may not be fully available.

7.1 Cookies

Some of our websites use so-called cookies. Cookies do not harm your computer and do not contain viruses. Cookies are used to make our website more user-friendly, effective, and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called "session cookies." They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies allow us to recognize your browser the next time you visit.

You can configure your browser to inform you about the use of cookies, to only accept cookies on a case-by-case basis, to exclude cookies for specific cases or generally, and to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.

Cookies that are necessary for carrying out electronic communication or for providing certain functions you have requested (e.g., the shopping cart function) are stored. The website operator has a legitimate interest in storing cookies to ensure the technically flawless and optimized provision of its services. Any other cookies (e.g., cookies for analyzing your browsing behavior) are described separately in this privacy policy.

7.2 Server log files

The website provider automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. This includes:

• Browser type and version
• Operating system used
• Referrer URL
• Hostname of the accessing computer
• Time of the server request
• IP address

This data will not be merged with other data sources.

The website operator has a legitimate interest in the technically flawless presentation and optimization of their website – for this purpose, the server log files must be recorded.

7.3 Google Analytics

This website uses features of the web analysis service Google Analytics, provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses "cookies," which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website is typically transferred to a Google server in the United States and stored there.

The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

7.3.1 IP Anonymization

We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

7.3.2 Google Browser Plugin

You can prevent the storage of cookies by adjusting your browser settings; however, please note that in this case you may not be able to fully utilize all the functions of this website. Furthermore, you can prevent Google from collecting and processing data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

7.3.3 Objection to this data collection

You can prevent Google Analytics from collecting your data by clicking on the following link. This will set an opt-out cookie that prevents the collection of your data on future visits to this website: Disable Google Analytics

For more information on how Google Analytics handles user data, please see Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de .

7.3.4 Order data processing

We have concluded the standard data processing agreement published on Google's website, in which Google guarantees compliance with European data protection regulations.

7.3.5 Demographic characteristics in Google Analytics

This website uses the "demographic characteristics" feature of Google Analytics. This allows reports to be created that contain information about the age, gender, and interests of site visitors. This data comes from interest-based advertising from Google as well as visitor data from third parties. This data cannot be assigned to a specific individual. You can deactivate this feature at any time via the ad settings in your Google Account or generally prohibit the collection of your data by Google Analytics as described in the "Objection to data collection" section.

7.4 Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google").

As part of Google AdWords, we use so-called conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the internet browser stores on the user's computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.

Each Google AdWords customer receives a different cookie. These cookies cannot be tracked across AdWords customers' websites. The information collected using the conversion cookie is used to compile conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can object to this use by easily deactivating the Google Conversion Tracking cookie in your internet browser's user settings. You will then not be included in the conversion tracking statistics.

The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. More information about Google AdWords and Google Conversion Tracking can be found in Google's privacy policy: https://www.google.de/policies/privacy/. You can configure your browser to inform you about the use of cookies, to only accept cookies on a case-by-case basis, to exclude cookies for specific cases or generally, and to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.

7.5 Facebook Pixel

Our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to measure conversions.

This allows the behavior of site visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, allowing a connection to the respective user profile and allowing Facebook to use the data for its own advertising purposes, in accordance with the Facebook Data Use Policy. This allows Facebook to enable the placement of advertisements on Facebook pages and outside of Facebook. We, as the website operator, cannot influence this use of the data.

The use of Facebook Pixel is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in effective advertising measures, including social media.

You can find further information on protecting your privacy in Facebook's data policy: https://www.facebook.com/about/privacy/.

You can also deactivate the "Custom Audiences" remarketing feature in the Ad Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged in to Facebook to do so.

If you do not have a Facebook account, you can deactivate Facebook's interest-based advertising on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

7.6 YouTube

Our website uses plugins from the Google-operated site YouTube. The operator of the site is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers is established. This informs the YouTube server which of our pages you have visited.

If you are logged into your YouTube account, you allow YouTube to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

We use YouTube in the interest of providing an appealing presentation of our online offerings.

Further information on how user data is handled can be found in YouTube's privacy policy at: https://www.google.de/intl/de/policies/privacy.

7.7 Google Web Fonts

This website uses so-called web fonts provided by Google for consistent font display. When you visit a page, your browser loads the required web fonts into your browser cache to display text and fonts correctly.

For this purpose, the browser you use must establish a connection to Google's servers. This allows Google to know that our website was accessed via your IP address. Google Web Fonts are used in the interest of a consistent and appealing presentation of our online offerings. This represents a legitimate interest within the meaning of Art. 6 (1) (f) GDPR.

If your browser does not support web fonts, a standard font from your computer will be used.

Further information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy/.

8. Payment providers

8.1 PostFinance

On our website, we offer, among other things, payment via PostFinance. The provider of this payment service is PostFinance AG, Mingerstrasse 20, 3030 Bern, Switzerland (hereinafter referred to as PostFinance).

If you select payment via credit card/Saferpay, your data provided during the ordering process, along with information about your order (name, email address, address, account number, bank code, possibly credit card number, invoice amount, currency and transaction number), will be transmitted to PostFinance.

Your data will be transferred to PostFinance on the basis of Article 6(1)(a) GDPR (consent) and Article 6(1)(b) GDPR (processing necessary for the performance of a contract). You have the right to withdraw your consent to data processing at any time. Such withdrawal will not affect the lawfulness of processing based on consent before its withdrawal. Further information on data protection at PostFinance AG can be found here.

9th Newsletter

9.1 Consent

If you wish to subscribe to the newsletter offered on this website, we require your email address and information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. No further data is collected, or only on a voluntary basis. We use this data exclusively for sending the requested information and do not share it with third parties.

The data entered into the newsletter registration form will be processed exclusively on the basis of your consent (Art. 6 (1) (a) GDPR). You can revoke your consent to the storage of your data, your email address, and their use for sending the newsletter at any time, for example, via the "unsubscribe" link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted after you unsubscribe. Data stored by us for other purposes remains unaffected.

9.2 Termination/Revocation

You can unsubscribe from our newsletter at any time, i.e., revoke your consent. This will simultaneously revoke your consent to its distribution via Campaign Monitor and the statistical analyses. Unfortunately, it is not possible to separately revoke consent for distribution via Campaign Monitor (and the associated transfer of personal data abroad) or for the statistical analysis. You will find an unsubscribe link at the end of each newsletter.